Before It Was an Industry / “I Built It Before There Was a Name for It”

How do you build when there is no playbook, no established category, and sometimes not even a name for what you are building?

This can cover:

- Seeing opportunities before they become obvious

- The difference between chasing trends and staying long enough to shape them

- Educating the market while simultaneously building a business

- Why longevity is an underrated founder advantage

- Reinventing yourself and your company as the market evolves